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EngageMail eMail Marketing, email newsletter, delivery and tracking
EngageMail eMail Marketing, email newsletter, delivery and tracking
email marketing, templates, email marketing software, email marketing service, email marketing services, internet marketing, design and publish html email, direct email marketing, newsletter publishing, target marketing, email list builder, response tracking, Nonprofit, non profit, non-profit, CRM, direct marketing, database marketing, email tracking software, business to business, b2b, rich media email
Email Deliverability

We practice only permission-based, opt-in email marketing and enforce it with our clients and partners. Since current spam filtering software erroneously blocks many legitimate emails as well, we've taken several steps to ensure our clients achieve the highest possible delivery rates.

Spam Filters - The Basics
The average email user will receive nearly 1,600 unsolicited emails in 2006, leaving most ISP's and tech departments scrambling to protect themselves. Most have added filtering mechanisms to block unsolicited email or "spam." The problem is that filters block not only spam, but also permission-based email as well.

Delivering even an opt-in email to a recipient's inbox, can be a daunting task due to the number of potential points of failure. >> View Diagram

Four Types of Filters:

1) Content >> Our Solution

2) List Quality >> Our Solution

3) Volume >> Our Solution

4) IP Address >> Our Solution

Maximize Delivery with EngageMail
EngageMail provides permission marketers ways to avoid filtering, the foremost of which is picking words and phrases carefully. At EngageMail, we've launched several features to enable our clients to communicate with their customers without their emails being falsely identified as spam. And with research showing that the cost of spam false positives can easily exceed $50 per user per year and will cost U.S. businesses about $3.5 billion in 2003 (the overall cost of spam is now estimated at over $10 billion annually), it is now more important than ever to prevent valid emails from being falsely labeled as spam.

Content Detective
EngageMail developed a proprietary system called the "Content Detective" to help our clients ensure that their permission-based emails avoid being erroneously labeled as spam due to content filtering. This feature mirrors the logic used by spam filtering software to identify words, phrases, and patterns that are likely to trigger filters, then recommends a resolution to each identified problem, before an email is sent. Content Detective is included free of charge with all of our products.

List Detective
We developed our proprietary "List Detective" to validate list integrity and ensure that email is only sent to valid addresses. List Detective scans each address as they are uploaded to our system checking for known 'seed' addresses that indicate a list may be non-permission based. If they are found, the email addresses are not uploaded and the EngageMail Abuse Desk is notified. These include known unsolicited addresses, planted addresses, and addresses that don't belong to an individual, such as nospam@, postmaster@ or abuse@.

Domain Monitoring
To ensure we don't trigger any volume filters, EngageMail employs domain-level monitoring to manage the number of connections opened for each ISP domain at any one time. This ensures emails are delivered at a maximum rate without triggering volume filters at large ISP's such as AOL or Yahoo. Due to the large percentage of users with major ISP's, domain monitoring is especially critical for lists over 1 million addresses.

ISP Agreements
We have developed white list relationships with key ISP's, anti-spam organizations, and others to ensure emails sent via our system reach the intended audience. We are listed on the "white list" for major ISP's, such as AOL, Juno, Yahoo, Compuserve, NetZero, and others. Our white list status allows mail sent from our system to be appropriately delivered to their customers without the potential for filtering.

Abuse Desk Management
One way to get in trouble with the anti-spam community is to avoid responding to email complaints. Our in-house abuse desk is managed by a team of email delivery experts and we work on behalf of our clients to respond to spam complaints received. If necessary, we follow up with our clients to ensure appropriate permission-based name capture policies and procedures are in place.

By knowing the efficacy of the name capture practices employed by our clients, we will defend the validity of the list and name capture practices to anti-spam organizations. This ensures that companies following standard opt-in and privacy guidelines can continue to experience optimal delivery rates.

SMTP Log Review
The best way to monitor the deliverability rates of an email is to monitor the email delivery logs. Our abuse desk team uses proprietary software to parse and review all email logs produced by our delivery engine to look for messages from remote servers that may indicate delivery problems. By reviewing these logs and recommending solutions to problems detected, we can ensure our clients continued optimization of email delivery rates.

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Email Marketing & HTML Email Newsletter Delivery and Tracking


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